Brand and Content Strategist

Job Description

Job Title: Brand and Content Strategist. Location: Research Triangle Park, North Carolina, United States

In this role, you will help shape IBM’s brand narrative, create engaging content strategies, and position IBM’s data for AI offerings in a competitive global market; This is a high-impact opportunity to work across teams, influence messaging, and develop innovative content that resonates with clients, partners, and stakeholders.

Responsibilities:

• Develop brand, messaging, and content strategies tailored to target audiences.
• Lead the creation of distinctive brand-to-demand journeys across the customer lifecycle.
• Collaborate with digital strategists, field marketers, media partners, and sales teams to bring offerings to life.
• Produce compelling, creative content beyond traditional formats like white papers or demos.
• Apply data-driven insights to test, measure, and optimize strategies for impact;
• Work closely with internal and external creative partners to deliver high-quality campaigns.
• Support global initiatives and ensure consistent brand messaging across geographies.

Qualifications:

• Bachelor’s degree.
• 5+ years of experience in marketing, brand, or content strategy roles with progressive leadership responsibility.
• Strong portfolio demonstrating ability to design and execute content strategies.
• Knowledge of multi-channel engagement (social, digital, media, field, sales);
• Proven experience managing cross-functional brand and content projects.
• Strong communication, presentation, and stakeholder management skills.

Preferred:

• Analytical mindset to identify opportunities and synthesize insights into recommendations.
• Experience working with global teams across multiple geographies.
• Background in developing product messaging or product-focused content;
• Growth mindset with ability to experiment, adapt, and optimize strategies quickly.

Benefits and Perks:

• Comprehensive healthcare coverage (medical, dental, vision, mental health).
• Financial programs including 401(k), employee stock purchase plan, insurance, and performance-based incentives.
• Generous paid time off: 12 holidays, 56 hours sick leave, 120 hours vacation, 12 weeks parental bonding leave, and additional care leave.
• Training and educational resources with access to AI-driven learning platforms and certifications;
• Inclusive culture with employee resource groups, volunteer opportunities, and product/service discounts.
• Hybrid work model with up to 20% travel.

Additional Information: Salary range: $105,000 – $182,000 per year; No visa sponsorship available for this role; Equal opportunity employer committed to diversity and fair employment practices.